Media intelligence, data and strategy
Insights, analysis and use cases to turn information flows into useful knowledge and better decisions.
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In a branding strategy, transparency is fundamental. But sharing too much can become a risk for the perception of the brand. Over-sharing confuses the message, weakens positioning, and undermines trust. Being authentic doesn't mean telling everything, but communicating consistently with one's values. Let's discover why 'saying too much' can severely damage a brand.
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In brand sentiment analysis, some information is difficult to intercept but is crucial for an accurate picture of 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻. We're talking about 𝗯𝗹𝗶𝗻𝗱 𝘀𝗽𝗼𝘁𝘀. Authentic goldmines of insights and trends too often overlooked. Because not all data is visible. Not all signals make noise. But all of them matter.
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Why do we believe fake news? Cognitive biases, repetition, and group dynamics make us vulnerable to misinformation. Discovering these mechanisms is the first step to defending ourselves.
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Brand activism can be a differentiating lever in the market, both as a tool for loyalty and for pure and simple engagement. But while brand activism can lead to an improvement in reputation, it can also pose some significant risks that could compromise its image.
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The culture of doubt is an approach to life that encourages critical reflection and constructive discussion on complex issues. Is applying it to the development of artificial intelligence a hindrance or an incentive to its progress?
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Like ruthless ninjas, they strike with tremendous blows that often leave no escape. The killers of brand reputation are many. It's important to know them.
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Fake news, clones, fake profiles. Today, it's increasingly complicated to navigate this universe of controversial information, determining which sources are reliable and which are not. In this context, distrust reigns supreme. Here's how to combat it.
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Social Listening offers a competitive advantage for every brand. It allows anticipating market trends and challenges. Mastering it is not simple; it requires particular skills.
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Achieving results is a crucial part of building a solid reputation. However, exceptions exist. In some cases, failing to meet objectives does not undermine a brand's credibility. Christopher Columbus serves as a fitting example of this. A paradox that demonstrates how adhering strictly to a results-only ethic may not be productive, and that other factors can be decisive in consolidating reputation.
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