Fake news: why do we fall for them?
Why do we believe fake news? Cognitive biases, repetition, and group dynamics make us vulnerable to misinformation. Discovering these mechanisms is the first step to defending ourselves.
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The reputation blog
Insights, analysis and use cases to turn information flows into useful knowledge and better decisions.
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The Blind Spots of Brand Sentiment (and How to Illuminate Them)
In brand sentiment analysis, some information is difficult to intercept but is crucial for an accurate picture of 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻. We're talking about 𝗯𝗹𝗶𝗻𝗱 𝘀𝗽𝗼𝘁𝘀. Authentic goldmines of insights and trends too often overlooked. Because not all data is visible. Not all signals make noise. But all of them matter.
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Brand Activism: opportunity or risk?
Brand activism can be a differentiating lever in the market, both as a tool for loyalty and for pure and simple engagement. But while brand activism can lead to an improvement in reputation, it can also pose some significant risks that could compromise its image.
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Culture of Doubt and AI: Friends or Foes?
The culture of doubt is an approach to life that encourages critical reflection and constructive discussion on complex issues. Is applying it to the development of artificial intelligence a hindrance or an incentive to its progress?
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The Silent Killer of Brand Reputation
Like ruthless ninjas, they strike with tremendous blows that often leave no escape. The killers of brand reputation are many. It's important to know them.
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The Antidote to Distrust
Fake news, clones, fake profiles. Today, it's increasingly complicated to navigate this universe of controversial information, determining which sources are reliable and which are not. In this context, distrust reigns supreme. Here's how to combat it.
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The Subtle Art of Social Listening
Social Listening offers a competitive advantage for every brand. It allows anticipating market trends and challenges. Mastering it is not simple; it requires particular skills.
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Reputation and Results. The Columbus Paradox
Achieving results is a crucial part of building a solid reputation. However, exceptions exist. In some cases, failing to meet objectives does not undermine a brand's credibility. Christopher Columbus serves as a fitting example of this. A paradox that demonstrates how adhering strictly to a results-only ethic may not be productive, and that other factors can be decisive in consolidating reputation.
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