mental, evaluating every detail to ensure things go well without encountering errors or problems.
Detailed business plans, meticulous presentations, and endless briefings are the new amulets against the unpredictable and failure.
A way of operating that tends to overload us with the weight of expectations, focusing solely on the quality of the result achieved.
Stephen M.R. Covey, in his Speed of Trust, states that results are a cornerstone for building credibility. A fundamental principle that leads to measuring the moral value of an action solely based on its concrete effects.
According to the ethics of results, what matters is not only the intention behind an action (another foundational element of credibility), but above all, the impact the action has on reality.
However, it must be remembered that there are ideas born with great expectations that, for various reasons, cannot be considered satisfactory from a results perspective.
Consider, above all, Christopher Columbus's expedition. His voyage was primarily financed by the sovereigns of Spain, Ferdinand of Aragon and Isabella of Castile, with an estimated total cost of around 2 million maravedís. A truly significant sum for the era which, in an ideal modern conversion, could amount to slightly over 2 million dollars.
Yet the outcome of that endeavor was not excellent.
Despite its extraordinary scope, the objective was not achieved. Columbus, in fact, did not discover the Indies.
But can we perhaps say that his credibility was undermined by this flaw? Certainly not.
Leaving aside considerations related to the political consequences of his discovery, Columbus today represents the prototype of the explorer. The navigator par excellence. A point of reference. A kind of "love brand" of the sector.
His endeavor served as an impetus for the development, first theoretical and then practical, of a new world.
In some cases, achieving results cannot be the sole parameter to rely on when building a reputation.
The integrity of professional conduct, combined with consistency and continuity in work, are elements that elevate the reputation indicator. All this, coupled with the ability to be a source of inspiration for others, contributes to collective growth.
Every good idea that doesn't achieve its intended result leaves a teaching, a lesson, a starting point for new beginnings. Its value is directly proportional to the brand's perception.
The more inspiring the idea, the more the reputation will benefit.