{"id":845,"date":"2013-10-11T16:53:42","date_gmt":"2013-10-11T16:53:42","guid":{"rendered":"http:\/\/www.extrapola.com\/?p=845"},"modified":"2017-10-23T14:32:55","modified_gmt":"2017-10-23T14:32:55","slug":"la-tua-web-reputation-e-per-sempre","status":"publish","type":"post","link":"https:\/\/www.extrapola.com\/it\/2013\/10\/11\/la-tua-web-reputation-e-per-sempre\/","title":{"rendered":"La tua web reputation \u00e8 per sempre!"},"content":{"rendered":"<p>E&#8217; un dato di fatto che qualsiasi nostra attivit\u00e0 online sar\u00e0 immagazzinata (probabilmente) <strong>per sempre<\/strong>. Per questo motivo \u00e8 importante conoscere qualsiasi informazione sia stata veicolata su di noi o sulla nostra attivit\u00e0, positiva o negativa che essa sia.<\/p>\n<p><strong>La verit\u00e0 \u00e8 che la nostra reputazione online vivr\u00e0 in eterno!<\/strong><\/p>\n<p>La <strong>brand reputation analysis<\/strong> sta diventando rapidamente una delle pi\u00f9 importanti attivit\u00e0 &#8220;internet baesd&#8221; e sono sempre di pi\u00f9 le aziende che ricorrono a queste professionalit\u00e0 per monitorare le conversazioni online dei propri utenti.<\/p>\n<p>E&#8217; sempre pi\u00f9 importante assicurarsi di essere presenti nelle Serp di Google con contenuti positivi in particolare nella prima pagina dei risultati, sarebbe infatti micidiale per noi e la nostra attivit\u00e0 vedere comparire critiche e contenuti negativi sul motore di ricerca.<\/p>\n<p>Alleghiamo un&#8217;interessante infografica che ben rappresenta il trend di questi tempi sul tema della web reputation. Evidenziamo subito alcuni dei numeri riportati nell&#8217;illustrazione:<\/p>\n<ul>\n<li>80% dei consumatori \u00e8 \u00a0predisposto a considerare l&#8217;acquisto di prodotti consigliati dagli amici &#8220;reali&#8221; e dalla propria famiglia<\/li>\n<li>il 78% dei responsabili del personale consulta i social network per approfondire la conoscenza dei potenziali candidati e il 35% ha eliminato candidati a causa delle informazioni scovate online.<\/li>\n<li>Il 90% dei consumatori si fida dei consigli da propri conoscenti, il 70% si fida delle recensioni di sconosciuti!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.extrapola.com\/it\/wp-content\/uploads\/2013\/10\/Reputation-Management-Infograph1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-847 aligncenter\" alt=\"Reputation-Management-Infograph\" src=\"http:\/\/www.extrapola.com\/it\/wp-content\/uploads\/2013\/10\/Reputation-Management-Infograph1-174x1024.png\" width=\"174\" height=\"1024\" srcset=\"https:\/\/www.extrapola.com\/it\/wp-content\/uploads\/2013\/10\/Reputation-Management-Infograph1-174x1024.png 174w, https:\/\/www.extrapola.com\/it\/wp-content\/uploads\/2013\/10\/Reputation-Management-Infograph1-51x300.png 51w, https:\/\/www.extrapola.com\/it\/wp-content\/uploads\/2013\/10\/Reputation-Management-Infograph1-25x146.png 25w, https:\/\/www.extrapola.com\/it\/wp-content\/uploads\/2013\/10\/Reputation-Management-Infograph1.png 650w\" sizes=\"auto, (max-width: 174px) 100vw, 174px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E&#8217; un dato di fatto che qualsiasi nostra attivit\u00e0 online sar\u00e0 immagazzinata (probabilmente) per sempre. Per questo motivo \u00e8 importante conoscere qualsiasi informazione sia stata veicolata<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[27],"class_list":["post-845","post","type-post","status-publish","format-standard","hentry","category-web-reputation-2","tag-web-reputation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La tua web reputation \u00e8 per sempre! - eXtrapola | Rassegna stampa online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.extrapola.com\/it\/2013\/10\/11\/la-tua-web-reputation-e-per-sempre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tua web reputation \u00e8 per sempre! - eXtrapola | Rassegna stampa online\" \/>\n<meta property=\"og:description\" content=\"E&#8217; un dato di fatto che qualsiasi nostra attivit\u00e0 online sar\u00e0 immagazzinata (probabilmente) per sempre. Per questo motivo \u00e8 importante conoscere qualsiasi informazione sia stata veicolata [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.extrapola.com\/it\/2013\/10\/11\/la-tua-web-reputation-e-per-sempre\/\" \/>\n<meta property=\"og:site_name\" content=\"eXtrapola | Rassegna stampa online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/extrapolasrl\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-11T16:53:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-23T14:32:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.extrapola.com\/it\/wp-content\/uploads\/2013\/10\/Reputation-Management-Infograph1-174x1024.png\" \/>\n<meta name=\"author\" content=\"Gianni Gulletta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eXtrapola_srl\" \/>\n<meta name=\"twitter:site\" content=\"@eXtrapola_srl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gianni Gulletta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.extrapola.com\/it\/2013\/10\/11\/la-tua-web-reputation-e-per-sempre\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.extrapola.com\/it\/2013\/10\/11\/la-tua-web-reputation-e-per-sempre\/\"},\"author\":{\"name\":\"Gianni Gulletta\",\"@id\":\"https:\/\/www.extrapola.com\/it\/#\/schema\/person\/d0c68ca86d2b3785a9bf1e5af593db32\"},\"headline\":\"La tua web reputation \u00e8 per sempre!\",\"datePublished\":\"2013-10-11T16:53:42+00:00\",\"dateModified\":\"2017-10-23T14:32:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.extrapola.com\/it\/2013\/10\/11\/la-tua-web-reputation-e-per-sempre\/\"},\"wordCount\":216,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.extrapola.com\/it\/#organization\"},\"keywords\":[\"web reputation\"],\"articleSection\":[\"Web Reputation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.extrapola.com\/it\/2013\/10\/11\/la-tua-web-reputation-e-per-sempre\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.extrapola.com\/it\/2013\/10\/11\/la-tua-web-reputation-e-per-sempre\/\",\"url\":\"https:\/\/www.extrapola.com\/it\/2013\/10\/11\/la-tua-web-reputation-e-per-sempre\/\",\"name\":\"La tua web reputation \u00e8 per sempre! 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