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Web Advertising on a Growth Path
(28-03-2008)
Nielsen Media Research Group released data on Italian advertising spending in January highlighting year-on-year rise of 5.2% led by booming web spending (+37.3%).
Italian advertising spending keeps growing at a healthy pace, according to Nielsen Media. For January Nielsen reported an increase in advertising spending of 5.2% over last year. Leading the trend were mainly telecoms, +75.9%, automotive, +8.2%, and pharmaceuticals, +12.7%.
Most media recorded an increase over the same period in 2007, but once again web advertising emerges as the clear winner with a 37.3% surge over January 2007. On a yearly basis, web advertising is growing at a run rate of 42.7% and attracting spending of 19.7 million euros.
Italian corporates are growing increasingly aware that the web allows to profile users as no other media, optimizing advertising returns and providing real time feedback.
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