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The Fall of Newspapers Starts, Web Rises
(02-05-2008)
In 2007 many were shocked when Arthur Sulzberger, owner, chairman and publisher of the most respected newspaper in the world, the New York Times, said to a journalist of Haaretz: "I really don't know whether we'll be printing the Times in five years, and you know what? I don't care, either".
But latest events seem to prove Sulzberger was right. Last week the Capital Times, a newspaper in Madison, Wisconsin, was the first US newspaper dismissing its printed version. And numbers were the reason of its management's choice: at its peak, in the late 70s, the Capital Times was pulling out 40,000 copies a day, while at the beginning of 2008 the figure fell dramatically to 18,000, less than half, making printing not convenient compared with online publishing.
This is going to be more compelling for more publishers in the near future, according to industry experts, pushing older and bigger newspapers to revise distribution strategies. Traditional printed news simply don't fit with the new generation of readers that have a different pattern of information consumption, avoid "one way" communication and are growing increasingly dependent on web 2.0 and its interactive tools and sources.
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